About Mim

Design with Intention. Craft with Integrity. Live with Simplicity.

At Mim Concept, we believe your home should be a reflection of what truly matters: simplicity, quality, and purpose. Founded with the mission to make mid-century modern furniture that is beautiful, sustainable, and accessible, Mim was created not just to furnish spaces—but to elevate the way we live in them.

 

Our story began with a question that many design lovers face:
“Can we create furniture that’s well-made, thoughtfully designed, and still attainable?”

And it all started with a visit to a friend's condo.

From Architecture to Intention: How Mim Began

Mim Concept was founded by Anh, an architect-turned-designer with an eye for clean lines, natural materials, and meaningful spaces.

Her journey began not in a showroom or design studio, but in the living room of her best friend, Joey. One quiet afternoon, Anh visited Joey’s newly renovated condo—a space filled with generic furniture that felt cold and disconnected. As someone who deeply values design with soul, Anh left with a lingering feeling: “We can do better than this.”

That moment sparked something deeper—a realization that modern homes deserved furniture that was not only functional and beautiful, but also ethically crafted and thoughtfully made.

Anh left her career in architecture to follow this vision. And not long after, Joey joined her, becoming the second founder of Mim Concept. Together, they built more than a brand—they built a mission.

📖 read their full story here and the story about Mim's signature Joey bed here

A New Vision for Modern Living

What started as a personal pursuit quickly evolved into a greater calling: to design furniture that feels as good as it looks, that’s made responsibly, and that doesn’t cost the earth—literally or financially.

Inspired by the timeless simplicity of mid-century modern design, Mim reimagines the classics for the way we live now: smaller spaces, slower lifestyles, and a deeper desire for pieces that feel intentional.

Our Philosophy: Simple, Sustainable, and Built to Last

At Mim, we believe great design should be:

• Beautiful — grounded in simplicity and quiet elegance

• Durable — built from solid materials, made to last

• Sustainable — kinder to the planet and the people who make it

• Accessible — fair pricing, transparent sourcing, no unnecessary markups

Every piece we make is handcrafted using solid wood and steel frames—chosen for both their strength and visual warmth. We never use veneers, particle board, or fast furniture shortcuts. Each piece comes with a 5-year warranty, because we believe in long-term living.

Mim furniture is made to be lived with, not just looked at.

Ethical Craftsmanship: Made in Vietnam, With Pride

Unlike many furniture brands, all of our products are made in one single factory, located in Binh Duong, Southern Vietnam. This is a conscious choice—our way of ensuring ethical labor, better working conditions, and a sustainable manufacturing process we can truly stand behind.

Our factory is more than a supplier. They are partners in our mission. We visit often, stay connected daily, and maintain full transparency from raw materials to final product.

And if you're ever in Southern Vietnam—we’d love to show you around. Just contact us, and we’ll make the arrangements.

Sustainability Without Compromise

In a world full of shortcuts, Mim chooses the slower path. A better path.

We work with sustainably sourced hardwoods, avoid plastic and toxic finishes, and produce furniture in small batches to reduce waste. Our packaging is also minimal and eco-conscious—because we know sustainability isn’t a marketing term. It’s a responsibility.

Affordable by Design, Not by Sacrifice

At Mim, we believe great furniture shouldn’t come with a luxury markup. So we’ve intentionally cut out all the middlemen—no showrooms, no sales commissions, no expensive retail leases.

This allows us to offer honest pricing, passing savings directly to our customers—without ever compromising on quality or ethics.

We don’t believe in paying for things that don’t improve your product or your experience. That’s how we make our furniture more attainable, while keeping our standards high.

What Makes Mim Different

There’s a quiet kind of luxury in things that are made well, made mindfully, and made to last.

Here’s what sets Mim apart:

• Design that blends beauty with purpose

• Solid wood & steel construction—never faux or disposable

• Ethically made in a single factory we know and trust

• Five-year warranty on every piece

• Affordable pricing through a direct-to-you model

• A co-founder story rooted in personal values, not trend-chasing

In short, we care—about your space, your experience, and the people behind every product.

Furniture That Works Together, Lives With You

Our collections are designed to work in harmony—clean silhouettes, neutral tones, and mid-century forms that flow from room to room. Whether you’re building a calm bedroom retreat, a cozy reading nook, or a functional living space, Mim pieces bring a sense of cohesion and balance.

We believe your home should feel like a sanctuary—not a showroom.

A Community of Thoughtful Living

As Mim has grown, so has our community—people who care about design, quality, sustainability, and living intentionally.

You won’t find fast fashion here. No gimmicks, no overproduced collections. Just slow, honest furniture that honors craftsmanship, materials, and meaning.

From that first condo visit to the homes we now furnish across the country, the heart of Mim hasn’t changed: we’re here to help you live better, with less—but better—furniture.

Welcome to Mim

Whether you’re discovering us for the first time or furnishing your third home, we’re glad you’re here.

Mim Concept isn’t just furniture. It’s a mindset—a belief that less can be more, that beauty and ethics belong together, and that a well-designed home can change how we live.

We’re honored to be part of your space.
Let’s build something meaningful—together.